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The First Quality Revolution

Written by Henry Furman | Jan 13, 2025 10:45:00 PM

The first quality revolution was not a single moment. It was a slow build of ideas, techniques, and cultural shifts that rewired how the world thought about making things.

In the early 20th century, quality was something you inspected at the end. You built the product, then you looked for defects. The focus was on catching mistakes, not preventing them.

That began to change in the 1920s and 1930s, when statisticians like Walter Shewhart showed that you could measure variation during production and control it before it turned into a defect.

The real shift came after World War II.

W. Edwards Deming and Joseph Juran brought these methods to Japan, where resource constraints made waste intolerable. Companies like Toyota built production systems where quality was everyone’s job. Workers could stop the line to fix a problem.

Continuous improvement, or kaizen, became part of the culture. Within decades, Japanese automakers were producing cars that outlasted and outperformed American ones, forcing Detroit and others to respond.

By the 1980s, this approach had gone global.

Total Quality Management, Six Sigma, and ISO standards made quality a company-wide discipline. The lesson was clear: quality could not be bolted on at the end. It had to be designed into every step of the process, owned by every person involved.

The impact was enormous.

Japanese and German automakers built reputations that still carry weight today. American manufacturers that embraced the change became more competitive. Those that did not lost market share for decades.

As we face the challenge ahead, China’s rise as a better and cheaper manufacturer, the first quality revolution offers a clear lesson.

Catching up is possible.

Regaining leadership is possible.

But it requires treating quality not as a department or a metric, but as the organizing principle of how you build. The first revolution proved that quality could be mastered.

The second will prove who can master it at the speed required to survive.